I turn complex into compelling.
Strategic communications leader. Former journalist. 14 years helping healthcare, public health, and technology organizations build trust, earn coverage, and tell the stories that matter.
Hello & welcome.
I’m Gillan Ritchie — a content strategist, writer, and former journalist with 14 years of experience helping healthcare and technology organizations communicate clearly, earn trust, and tell the stories that matter.
I started as a reporter. That training never left. I approach every communications challenge the way a journalist would: What’s the real story? Who needs to hear it, and how? Whether I’m ghostwriting for a C-suite executive, developing a media strategy, or writing editorial content for a podcast, I bring the same instinct: get to the point, earn the reader’s attention, and say something that matters.
Years in healthcare & tech communications
Newsletter subscribers reached
Avg. media pickups per press release
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Recent writing
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Professional Writing
Most of what I’ve written in 14 years doesn’t have my name on it.
These pieces are mine — reported from lived experience, backed by research, and written without a client brief.
Executive Ghostwriting
I’ve written for executives who needed to sound like themselves — only clearer.
At Oracle Health, I ghostwrote 15 thought leadership articles in six months, analyzing the healthcare AI landscape and giving executives a distinct, authoritative voice in a crowded conversation.
LinkedIn likes
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articles in 6 months
Press & Media Relations
The press release isn’t dead. It just has to be worth picking up.
At United Digestive, I developed an integrated PR strategy that generated an average of 1,991 media pickups and 17,794 views per release.
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Social & Digital Content
Digital writing isn’t just shorter — it’s a different discipline.
At Oracle Health, I managed a newsletter with 50,000+ sends and 46,000 opens in a single fiscal year. At the CDC, a plain language rewrite reduced bounce rate by 45% and grew organic traffic by 33%.
newsletter sends
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Podcast Work
Internal Series · Oracle Health
A three-episode series that brought senior leadership closer to the people they lead. I produced this internal podcast series from the ground up — episode strategy, titles, descriptions, guest selection, interview prep, and final edit review. 70%+ average episode completion rate.
Humans Behind the Headcount
A podcast that puts a human face on workforce reduction — the people behind the numbers, in their own words. As executive producer, I shape the editorial vision, guide storytelling decisions, and ensure every episode honors the dignity of the people sharing their stories.
Listen to the podcast →